How We Grow a Chiropractic Business from Scratch
SEO KPI Improvement last month
GBP Keywords ranking
Google Ads Results for last month
Multilingual meta ads
Overview:
We took a multi-channel approach, driving powerful results across multiple platforms. The client now receives nearly 100+ calls from Google Ads, 100+ calls from Meta Ads, and 50+ organic calls monthly.
In this case study, we showcase how our strategy helped them rank #1 for nearly 200+ keywords, most of which are high-converting money pages.
The Challenge:
The business was completely new, and we had to build everything from the ground up—including setting up their website. They had no online presence, and their service was receiving almost no search queries. With no visibility in search results, inbound calls were extremely low. Our goal was to establish their digital footprint, improve search rankings, and drive a consistent flow of leads through a targeted multi-channel strategy
Our Approach
To achieve these results, we implemented a multi-channel approach that covered both SEO and Ads and also created a strong branding presence for them
Keyword Optimization for GBP and Website:
We ensured that the target keyword was fully optimized across both the Google Business Profile (GBP) and the client’s website. This involved optimizing metadata, content, and images to align with SEO best practices
Service Page Optimization:
We focused heavily on optimizing the specific service pages for this keyword. This helped improve relevancy and authority, making it easier for search engines to rank the page higher.
Website redesign
We created a high-converting and fast website for them that targeted their customers’ pain points and was also SEO optimized. Our target was to give the user the best experience
Competitor Review Analysis:
We scraped competitor marketing strategies and found out what their best channel for getting leads was. Then, for testing, we created a multi-channel marketing approach that gave us a sustainable lead channel consistently.
Google Ad campaign
We developed a detailed Google Ads strategy by identifying the best keywords that would deliver immediate results and could be leveraged across other marketing channels. We accomplished this by analyzing keyword trends and uncovering high-performing, low-CPC untapped keywords.
meta-ad creative
The most challenging part of Meta Ads is the creative aspect. Creativity plays a crucial role in driving better results and lowering the client acquisition cost.
Meta ads running
We actively managed and ran the campaigns, ensuring the targeting was correct and continuously conducting A/B testing to identify the best-performing creatives. Once we found the winning creatives, we scaled the budget to maximize results.
Multilingual creatives
This approach was game-changing. Many businesses don’t have that advantage. Since this business is multilingual, it gave us a great opportunity to work on untapped keywords.
The Results
Massive ROI
From No leads to almost 250 leads in a month.
Massive ranking improvement
Improved and ranked for almost all important keywords
Your Marketing Should Work Harder.
Your marketing should work harder to deliver results. Partner with Crescendo Marketing—where strategy meets execution—and let’s scale your business to new heights, together.
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